Regulations for the Design of the European Vegetarian Label (labeldesign)

Verbal description:

The label is a „V“ according to the international mark no. 678.553 A.
It is in a circle and on top of this circle the text „European Vegetarian Union“ is written inside of the circle in a rounded shape. On the bottom of the label, the word “vegetarian” is written in a language which can be choosen from the producer.
Minimum size of the label: 12 mm.

Colours:

The V-label itself is in the same green as the surrounding text. The background is yellow.
If ever possible, this green should be used: Pantone 356 C
(or in process colours: C=100%,M=0%,Y=100%,K=20%; as RGB: R=0, G=130, B=46)
And this yellow: Process Yellow
(or in process colours: C=0%,M=0%,Y=100%,K=0%; as RGB: R=255, G=237, B=0)
If it is not possible to print the label in colour: The green has to be black and the yellow should be white (or in the available colour).

Vegetarian category:

The round label comes always with the text about the category. This text grades the product in one of the following categories:

These texts are mandatory. But the word „vegetarian“ can be translated into the needed language and the word „vegan“ can be replaced with „100% vegetable“ (in any language). Abbreviations are also allowed (but not recommended). For example: “Ovo-lacto-veg.”.
It is allowed to add other texts to this description, i.e. the text in more than one language. But one of these 4 texts is mandatory for every product that carries the label.
It is not mandatory, but strongly recommended ...
... to place the text near the label. Normally the text should go directly under the label.
... to use Pantone 356 C for the colour of this text.

Transitional period:

	With text, 2 colour This is the label for all „normal“ cases. It is used for all products with colour labels. In this example the word „vegetarian“ is written in English, but other languages are available, too. If the background of the package is yellow as well, the same label should be used with a green circle surrounding it:
	With text, 1 colour This label is only used for cases in which only one colour is available to print the label. The white colour is the colour of the background. In this example the word „vegetarian“ is written in English, but other languages are available, too. If a producer wants to use a white background (not transparency!), even on a colour-product package, he has to get the permission of the vegetarian organisation (licenser).
	Without text, 2 colour This version without text is only valid if near the label a description of the label is available. The use of this label has to be authorised by the vegetarian organisation (licenser) or the EVU and is normally not allowed for product packages. This is the normal one for restaurants (menu-cards, self-service bar, etc.).
	Without text, 1 colour This case is used on the same condition as the colour-version without text, when the label has only one printing colour. The white colour on this example is the background-colour, the green colour is the colour of the print.

[Form V19]